Great ads aren't
guesses anymore.

Reckon’s AI agents read every creative, performance, audience and market signal - then tell you what to make next, with the evidence attached.

Trusted by the performance teams
in our early access.

Sculptural still life reading Creative Intelligence, annotated with lift metrics

Five specialized agents

Each hunts a different signal.

One clear direction

Evidence converges into one next move.

Explainable by design

See the why behind every recommendation.

Built for creative teams

Fast, practical and made for the work you do.

The problem

Too many signals.
No clear move.

Creative teams are buried in data but still guessing what to make next.

Thumb stop rateAd recall liftSearch demandHook retentionComments & savesCreative fatigueAudience overlapCompetitor angles

The Reckon agent system

Five specialized agents. One clear direction.

Ads
Product proof in first 3 seconds drives holds
Close-up demos outperform lifestyle
Offer clarity improves CTR and CVR
Patterns
Winning ads start with tangible proof
Proof → context → offer is the top sequence
Front-load key info in first 2 seconds
Audience
Values transparency and real results
Skeptical of hype, responds to proof
Prefers quick clarity over long storytellingComing soon
Market
Competitors lead with lifestyle, not proof
Gap: proof-first angle is underused
Opportunity to own the proof narrativeComing soon
Brand
Top ads stay on voice: plain, direct, no hype
Every claim checked against what you can prove
Offers and product facts pulled from your catalog

The Strategist

Synthesizes the signals, weighs the impact and explains the move - in plain language, with the evidence attached.

Next move

Lead with product proof before the first scroll.

Ads, Patterns and Brand are live today. Audience and Market join next.

Creative intelligence is signal, not opinion.

Reckon turns fragmented data into evidence you can act on.

see how it works
CreativePerformanceAudienceMarketBrandOne clear next move

Explainable by design

The answer comes with the evidence.

Every recommendation includes the reasons, the data and the next move.

Finding: Lead with product proof before the first scrollUpdated nightly

Why this is true

  • Ads with product proof in the first 3 seconds achieve higher holds.
  • Clear offers outperform vague or late offers.
  • Proof-heavy openings correlate with lower CPA.

Top evidence

Winning ads start with tangible proof
Ads agent · 12 signals
Values transparency and real results
Audience agent · 7 signals
Competitors lead with lifestyle, not proof
Market agent · 8 signals
Recommended next move

Lead with product proof before the first scroll.

apply to brief

How Reckon works

1

Agents collect signals

Five specialized agents monitor creative, performance, audience, market and brand data.

2

Reckon connects the dots

Signals are analyzed together to find what is actually driving results.

3

You get the next move

Clear, evidence-backed direction tells you what to make next.

Complete the loop

Reckon finds the pattern.
supermargin turns it into the ad.

Reckon tells you what to make next and shows you the evidence behind it. Want us to take it from here? supermargin combines an agentic creative stack with experienced human judgment to research, script, produce, refine and ship the finished ads.

Keep creating with your team

Take Reckon’s evidence-backed direction to your designers, editors or existing agency.

Have supermargin make it

Our stack researches and drafts it. Human creatives tighten the hook, protect your brand voice and sign off before anything ships.

  • Built from patterns already working in your account
  • Human-reviewed for hook, pacing and brand voice
  • Fresh video creatives without cameras, actors or studios
  • Ready for Meta, TikTok, YouTube, Reels and Shorts

Reckon is free during early access and read-only. Hiring supermargin is entirely optional.

Pricing

All the creative intelligence. $0 in early access.

supermargin makes money by making ads. Reckon is free during early access so every team can understand what is working before deciding who should make the next one.

Everything, one plan
$0 / early access
Unlimited ad accounts and campaigns
Meta and Google support (TikTok soon)
AI analysis on every creative
Creative pattern reports
New-launch tracking
Fatigue detection
Custom boards and date ranges
Nightly sync and on-demand refresh
Read-only access
Revoke whenever you want
get early access

No credit card. No sales call.

Stop guessing. Start making what works.

Get early access and be the first to try Reckon.

Free in early access · Read-only · No card required

Questions before you connect?

Reckon connects to your ad accounts in read-only mode. It never changes your data, your campaigns or your budgets.

Yes, while Reckon is in early access - every account, report and creative analysis is free today. supermargin is a creative agency and charges clients who want us to produce their next ads. If paid plans arrive later, you will hear about it well in advance, and you never need to hire the agency to keep using Reckon.